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When talking about the use of social networks as a marketing tool for companies, only the big names such as Facebook and Twitter attract attention. The reasons are obvious. These are the most popular social networking platforms with millions of fans. Which entrepreneur would not want to capitalize on such a broad follow-up for his company? That’s why today we tell you the importance of Instagram for your business.

Instagram offers you a simple way to not only grow your business, but also reach your target audience. This article explains why your business should use Instagram as a marketing tool. We also tell you how to gain more Instagram followers .

There are more active users than you think

Instagram has managed to gain more than 150 million active users. The number could still be lower than the two major social media groups mentioned at the beginning, but what needs to be taken into account is the period of time during which this growth was achieved. It debuted only in 2010. Therefore, it’s really commendable. Also it looks promising for future growth.

The feeling of business

The importance of Instagram is also transferred to the commercial orientation. This is where the 70% of the world’s biggest brands play. It means a serious case. A survey showed that Instagram users tend to share and comment on branded posts much more often than those seen on other social networking sites.

Visual appeal

l content is also a factor that continues to add users to this social site. Consumers prefer visual content because it is easier to read, understand and share instead of having to go through pages and pages of content. On Instagram, can post high quality photos and videos that are authentic for your business.

You can use this visual content to tell the story of your business and create a personality for your business. You can use it to show what’s happening behind the scenes and add transparency to your business.

Flexibility in editing.

With Instagram, you not only have the ability to upload original photos and videos, but also edit them to make them more relevant to your business. Filters allow you to add the desired effects by playing with colors, bullets and lines. All of this can help you create a strong appeal for your business without costing you a lot.

It’s for all companies

The importance of Instagram this lies in the visual content with which it works. The first thing that comes to mind is that it is the most suitable for product-based businesses. They can possibly place photographs of the products they sell or product demonstration videos. The use of Instagram is not limited to any particular company. Businesses based on products and services can use this social media platform equally. The way you use it depends to a large extent on your creativity.

Above all, it’s a fun way to promote your business. You can use user-generated content to your advantage, track your analytics, and drive more and more traffic to your business, including: buying Instagram subscribers.