The Importance of Responsive Web Design


We bet you that more than once you have surfed the Internet from your mobile phone or your tablet. Since these devices appeared in our lives, they have revolutionized them; and it has also stirred up the world of the web.

That’s why, as the saying goes, you have to renew or die. And that applies to the responsive web design of your website, which must be adapted to these latest devices so that everyone can see it well regardless of whether you visit it through your smartphone, your tablet, your computer or even your smart TV.

The responsive is defined as a design and layout technique that aims to make flexible web pages that can be adapted to the size of the different screens of existing devices so that the user can visit and read them in comfort.

As we were saying, you have probably entered a website from your phone and have had to expand and zoom out the image, moving around the screen. That means that this page is not responsive and, therefore, does not adapt to the different devices that exist.

But why is it important to have a responsive design?

According to Lilo, your website needs to have a responsive design because what you are interested in is that your visitors can see your website without discomfort from any device. Therefore, a responsive website improves the user experience of your followers, and that will make them value your website more.

The fact of having a design adaptable to different screens makes your visitors can handle themselves better and read more easily through your website. That is, with a responsive design your user can better access the different buttons on your page, and that interests you. You both go out winning.

Even in the case of a store, it must be easy and simple for the user to make a purchase without problems. How many times do we take the opportunity to buy a sofa with an iPad or mobile? If the user finds that your store is not responsive, it will go away instantly and therefore you will lose sales.

It is important to know that a responsive design is made to fit screens smaller than those of a computer. That is why very important elements that occupy a considerable space on a computer screen, such as the menu and logo, should be smaller but equally important on a screen of another device.

Therefore, we recommend you simplify that content and locate all the menu items in what is commonly called a hamburger menu. This is just a button that only appears in the responsive versions and, when you click on it, displays the menu items.

The same goes for the sidebar of your blog. In responsive design, the different elements that make up a web are stacked one below the other, so you have to prioritize and hierarchically order the content. So, what is located in the first block is your logo and the hamburger menu, and then, the content of your posts for, finally, in the penultimate block, to place the elements of the sidebar and, behind, the footer.

Tips to take into account in responsive design

Finally, we leave you with some tips to take into account for a good responsive:

  • Rate the different devices. A tablet is not the same as a telephone. Nor if you see it horizontally or vertically.
  • You have to prioritize that the user read and easily access the contents ahead of any other option.
  • Be careful with the size of the texts. As in any web, you must rank.
  • Simplify the contents that appear in several columns on a large screen to a single column for other devices.

Now you know the importance of responsive design and why your website needs it. So, when you commission the design of your website or buy a template for your blog, make sure you have a responsive version accessible to all screens.