The Top Do’s and Don’ts For Trade Show Booth Graphics


Are you thinking about setting up a booth at a trade show?

If so, you absolutely should, as trade shows offer many benefits to businesses. Trade shows can help you generate leads, close sales, and raise brand awareness all in a cost-effective manner.

But, you can only reap these benefits if you create an awesome trade show booth. How do you create a great booth? It all starts with your graphics.

Check out this guide to discover the top do’s and don’ts for trade show booth graphics.

What Are Trade Show Graphics?

First things first, what exactly are trade show graphics?

The term trade show graphic describes a printed visual that your brand displays at their exhibition booth. Generally, these visual pieces are two-dimensional, though they can also be displayed in dynamic, three-dimensional formats.

Trade show graphics integrate images and texts to convey a message about a business’s brand. Different types of trade show graphics include:

  • Placards
  • Banners
  • Signage
  • Tabletop displays
  • Floor graphics
  • Backdrops

The Do’s and Don’ts of Trade Show Graphics

Now that you know a bit more about trade show graphics, let’s take a look at the top do’s and don’ts of trade show graphics so you can create awesome trade show displays.

Do: Use High-Quality Graphics

When creating trade show graphics, it’s important to remember that downloading images from your computer often won’t work.

This is because most booth graphics print between 100 to 200 dots per inch (dpi), whereas computers print at 72 dots per inch. The best thing to do is to either hire a printing company or invest in high-quality stock photos.

Don’t: Go Crazy With the Fonts

When it comes to trade show graphics, one or two fonts are plenty. Any more than that, and you’ll have an identity crisis on your hands.

Trade show graphics tend to be viewed from a distance, which is why legibility is crucial. If you’re using too many fonts, people won’t be able to see what your displays say. So, stick with one or two clean, easy-to-read fonts.

We also suggest avoiding cursive or handwriting fonts, as these are often difficult to read.

Do: Hire a Graphic Designer

To create professional trade show graphics that really stand out, we recommend hiring a graphic designer. Yes, this is more expensive than the DIY route. However, a graphic designer knows a lot more than you do about sourcing quality files, formatting them, and designing custom graphics.

If you’re not familiar with terms like vector art, PMS, and resolution, then we suggest leaving the graphics up to the professionals.

Don’t: Forget About Perspective

Although your trade show booth graphics may look great on your computer, it’s important to remember how most trade show attendees will view your graphics.

For the most part, trade show attendees will first notice your booth from about 6 feet away. So, when testing out different graphics, make sure you take a few steps back to get an idea of how things will really look like in person.

Do: Remember That Less is More

Remember, your trade show graphics should simply entice attendees to come up to your booth and engage with your sales team.

Your graphics do not need to tell the whole story about your company or your products. So, when creating trade show graphics, it’s important to remember that less is more. No one is going to stop to read paragraphs of information at your booth.

So, boil things down to a few simple sentences and then let your sales team do the rest of the talking. Also, don’t be afraid to make use of white space.

Follow these tips, and you’ll be well on your way to having excellent trade show booth graphics!