Today, almost everyone relies on the internet for multiple reasons and thanks to the modern marketing technologies which have been constantly overwhelming as they provide marketers with different techniques, ideas, and strategies to target their prospects rightly. But, how many of these actually effective? With marketers struggling to sell their eLearning services to customers they, unfortunately, face a lot of downs as their efforts many times go unnoticed.
Hence, to help them overcome such a scenario, the browser push notifications came into existence! And since then, eLearning push notification benefits for businesses have been increasing rapidly. In this eLearning browser push notifications guide, you will get well acquainted with all important information around the same including what are browser push notifications, how are they different from web notifications, where they are used and others such.
What are browser push notifications?
Browser push notifications are clickable rich content messages sent to your device either through a website or a web app. These can be delivered to your device anytime the browsing is open irrespective of whether the user is accessing it or not. One of the main highlights of browser push notification is that they have high CTR as compared to emails and users don’t mind signing up as no contact details are involved.
Anatomy of browser push notification
There are 6 key elements which make up web browser push notifications, i.e. title. description, landing page URL, icon, banner image, and CTA buttons. The breakup of each of these elements has been listed below.
Title: The title is the first thing users notice hence it should be engaging while at the same time, it must not be too lengthy. It’s ideal to use a few characters to attract your customers and a maximum of 50 characters is recommended.
Description: Although not specified, description is something which must not exceed 120 characters. Keep it short and simple rather than explain the context to users in a single sentence.
Landing Page URL: Thirdly, the URL of the desired landing page is placed right below the description.
CTA: There are 2 CTAs or Call to Action buttons which must be included in a notification. However, users must note that these are only supported by Chrome as of now and this feature is yet to be extended to Safari and Firefox.
Icon: Although bell icon is the default icon which appears in a notification, users are suggested to change the same to their brand logo or any other to build a better recall. It should be 100*100 px and the size must not exceed 20kb.
Banner image: As visuals help amplify a message, inserting a banner will increase the chances of users clicking on the notification. Just make it eye catchy and you’re good to go!
How are browser push notifications different from web notifications?
Web notifications are frequently confused with browser notifications however are slightly different from them. As mentioned above, browser push notifications can be sent to the subscribers even when they are not browsing the concerned website. However,the user needs to be logged on to the website in the case of web notifications. Due to this capability, browser notifications are slightly better than web notifications since web notifications can’t really pull the users when they are away from the site.
Where are these browser push notifications used?
These browser push notifications facilitate timely flow of information to users just like native app notifications. To subscribe or opt-in to these notifications, users can simply subscribe to them via clicking on the ‘Allow button’ on the permission prompt and need not download or install any application.
Businesses today are increasingly relying on these browser push notifications in order to build, engage and retain their audience. Some of the popular use cases of the same include notifying users of new content and articles posted, delivering sports updates, flight check in, change or any such information, various sales coupons, product updates, and others alike.