Landing pages can be part of successful marketing campaigns these days. Unlike designing a full-option business website, creating and launching landing pages can be a quick process as there are several landing page builders are out there in the market. But choosing the right one could be challenging especially for new users. Since landing page designing tools/builders are not created equally, you should pick an appropriate one as per your business needs and requirements.
In this article, we have mentioned some most important things to consider in a winning landing page builder. It will help you make an informed decision when it comes to choosing a page builder for your next marketing campaign.
Professional and Optimized Page Templates
The core purpose of using a white-label landing page builder instead of hiring a professional is ease of use, better campaign results, and enhanced ROI. A good landing page builder comes with a lot of professional-looking and optimized templates that are very easy to edit. The use of an appropriate template allows you to add your own details and information into dedicated fields to get a winning page designed within moments. Availability of templates makes it easier for you to pick the right layout relevant to your product/service, campaign goal, and end results.
Modern consumers use their mobile devices to visit their favorite brands’ websites and product pages. This is the reason, the landing page builder you are about to choose must have mobile optimization features to make your pages mobile-friendly. It will help you ensure that when users land on your pages, they have great experience no matter the device they are using. The use of mobile devices is getting larger day by day. That’s why you should choose a page builder that allows you to create responsive landing pages to improve usability and functionality at the same time.
When designing a landing page for your next digital marketing campaign, you may need to connect your CRM software or lead nurturing tool to the page for better end results. This is where the software integration feature comes into play. This means you should choose a landing page builder that enables you to easily integrate third-party software or business solutions like a customer relationship management system. In this way, you can conveniently connect business solutions and software to the landing pages you are about to create.
If you have a team for building awesome landing pages, you must choose a landing page builder with multiple user accounts. It will enable your team to work on assigned tasks easily without facing barriers of time and location. Your team will be able to access the software anytime anywhere to accomplish their tasks or collaborate effectively. Some builders are also tailored for repeated use. This means a user can save his work for later use. Quick access to the work and reuse of recently designed resources saves a lot of time and effort.
Integrated A/B testing
A/B testing is something most important when it comes to design best performing landing pages. Since every marketing campaign is different, testing your pages is essential to make sure they are going to help you achieve all your marketing goals. But getting a separate testing tool can cost you many dollars. That’s why you should choose a landing page builder with an integrated A/B testing feature/tool. When your builder allows you to test a ready landing page and make necessary improvements, you are about to generate more leads and make a 250% return on your investments.
Wrapping it Up
Landing page builders can be a lifeline for you if you need to build a landing page for your product or service even without having basic coding skills and designing expertise. However, you should choose the right builder to get your page designed quickly and easily without spending on any third-party app or software.