Three influential recruitment trends for 2021


The challenges businesses have already faced in the new year have hit companies across all sectors. For recruitment, COVID-19 restrictions mean employers must in some cases completely reinvent their hiring strategies to the new normal. In order to maintain a positive hiring process in 2021, it is crucial that employers have the best tools at hand to bring talent to their business. Here we discuss the most influential trends in recruitment this year, and how employers can optimise their strategy to stay ahead of the competition.

#1 – Virtual recruiting will dominate the job market

With many COVID-19 restrictions being present in the new year, virtual recruitment will be a crucial asset in maintaining a successful hiring strategy. When committing to hiring remotely, it is important to have the right tools at hand in order to provide candidates with a positive, straightforward recruitment journey. By upgrading your technology tool-kit to incorporate intuitive hiring software (such as an applicant tracking system) you can ensure that both candidates and hiring managers get the most out of recruitment. 

When hiring remotely – contact is critical

While necessary, virtual recruitment can often have the unfortunate effect of reducing employers’ engagement with candidates. In order to prevent this, it is crucial to maintain strong contact with your applicants. For recruitment campaigns of larger scale, utilising applicant tracking software allows managers to keep track of each candidates’ progress throughout their hiring journey, enabling straightforward, hassle-free contact with applicants through every step of the process.

#2 – A strong employer brand will count for everything

Society has changed enormously over the past 12 months. This has led to increased importance of an empathetic, transparent employer brand when seeking to hire the best talent. Simply put, the more reliable, understanding, and defined your employer brand appears to potential candidates, the more likely they are to pursue a career with you.

This can be achieved in a number of ways, including implementing clear COVID-19 and wellbeing policy within your company, presenting yourself as an employer that has its workers’ backs. 

Research your EVP

Keeping up to date with your employees’ wants, likes, and dislikes in working for your company is key to maintaining a strong employer brand. The past 12 months have seen changes in every aspect of business, including the benefits your employees see in working for your company. Keeping on top of these changes, and adapting to them, is crucial to keeping employee morale high, and attracting new talent to your business.

#3 – Advertising must be focused and intuitive to attract the best talent

The job market has become incredibly competitive over the past 12 months – both for those seeking employment, and for those seeking to hire new talent. Focusing your advertising strategy correctly is key to staying ahead of the competition, and driving the best results from your recruitment campaigns. Using ‘killer questions’ to filter your applicants, describing your ideal candidate from the get-go, and researching your target talent before engaging will save valuable time and money throughout your hiring process. 

Regularly review your campaigns for the best results

Like all engagement campaigns, your recruitment advertisements should be reviewed regularly to ensure they are correctly focused. Aim for quality, not quantity in your campaign audience – attracting the right candidate early on is much more effective than filtering through masses of unsuitable applications.

To summarise

2021 is going to be a challenging year for employers. In order to get the most out of recruitment campaigns, it is crucial to stay up to date with the most influential trends dominating the business community. By ensuring a strong virtual recruitment strategy, maintaining a well-defined employer brand, and correctly focusing recruitment campaigns, employers can take on the challenges of 2021 with confidence – attracting key talent to their team this year.