Forecasting trends has to be the ultimate poison chalice in these uncertain times, but we’ve highlighted three major trends to weaponise your marketing strategy for the rest of 2020.

  1. It’s Christmas – but not as we know it 

According to the latest research Santa (ahem) will be buying his gifts differently this year. 

So, if your business relies on the gifting market or you just need a really good festive season to fill your bank balance, then this is one major trend it’s good to know. Pundits are predicting we will see the trend for consumers gifting direct to their loved ones, rather than ordering and giving gifts in person. 

One simple step you can take, is to change marketing communications to include messages like ‘delivered direct to your loved ones’ which will help brands target consumers. 

Equally, it’s predicted that people will be shopping sooner for the festive season rather than later, because of concerns over delivery, as well as a probable greater online demand due to physical lockdown restrictions.  

  1. Tik-Tok, is time running out for some social platforms? 

Staggeringly, though perhaps not surprisingly, the number of global social media users grew to 3.96 billion at the start of July 2020, which is a surge of more than ten percent in the past year alone.  This also means that more than half the world’s population now use social media.

But what platforms will win out as the tech giants battle it out for dominance? 

Facebook reported its slowest revenue growth since 2012, with a rise of 11% year-on-year. This was still seven percent higher than analysts expected. Twitter’s recent earnings report was also not as bad as expected, but revenue still declined.  

And with 113 million downloads, TikTok became the most-downloaded game and the new kid on the social network. 

Now as there’s uncertainty about TikTok’s future in the U.S. grows, Instagram has launched its new video feature Reels.

One thing all analysts agree with however, is that whatever platform it sits on, video is key and should be a major part of any marketing campaign. 

  1. For font’s sake! 

Want to stand out from the crowd and let’s face it, which business doesn’t, then check your fonts. Yes, you heard right, as promotional leaders 4imprint have researched the importance of typography in brands with some startling findings.

The research reveals almost half (48 percent) of those surveyed said that would not buy a product or service from an organisation that used italics in its marketing or logos.

What’s more, four in ten Brits (40 percent) added that ‘less is more effective’ when it comes to typeface styles.

Nearly two thirds (63 percent) of respondents said that they wouldn’t read any form of literature if it was written using the Comic Sans MS font.

In fact, three in ten (31 percent) of those polled said they make a first impression of a brand based on their email font. To read the report click here

It’s clear that the font we use can make a lasting impression in the business world.