Tips for Website Redesign to Avoid SEO Failure
For most website owners out there, Search Engine Optimization is a very important term. It affects the amounts of visitors a website receives and the rank it holds when search results are given to search engine users. This therefore very crucial to your website and optimizing your website to suit professional grade seo requirements is a must do for all website owners.
In this article, I am going to highlight to you tips for website redesign that will improve your SEO score in a very short time. These tips will cost you next to nothing but the results will lead to profit for you. Here we go:
- Use The Right Keywords For Your Headlines
Keywords are very important when it comes to search results optimization. Search engines such as Google, Yahoo, and Duckduckgo use keywords as the starting point in their SEO. It is therefore important that you make sure to include the most relevant keywords for your website in the headlines. You should go a step ahead and research what are the most popular searches in your website’s niche and you will have a clue how to place your website.
If you are stuck in getting the right keywords and you are not sure whether you chose the right ones, you can get the help of Google AdWords Keyword Planner, which is a free tool that helps you generate keywords according to your website’s niche.
- Optimize Your Images
Visitors are drawn buy images on websites all the time. Make sure that you use this to your advantage. Visual content is very attractive therefore make sure that you optimize your images to the best level. Most people will surely click on images, which they feel are the most relevant to their needs. In an example, you should make good use of the alt attribute in HTML formatting of your images to improve its chances of being indexed.
You should also compress your images to make them load faster in viewers’ devices.
- Track Your Websites Performance
Register your website and allow it to be tracked by analytics companies. This is one of the smartest moves to take in order to realize growth. After you have applied many SEO techniques, you will need to know how they have worked out so that you can restructure in case something is not going well. Some people take these tricks seriously and hope to grow their SEO score but they forget that they should always be checking how efficient they were. Tracking your website’s SEO score will indicate to you how your growth has been and you will know what techniques are working and which ones have failed.
Use SEO tools such as Google analytics and Google Search Console to view your progress over the time.
- Use And Optimize Videos
The use of videos as content for website has been a trend in the recent years and it is not going to stop any time soon. Major search engines such as Google and Yahoo are now filtering content up and websites that have well formatted videos are winning the SEO rank war. More and more people prefer to view videos rather than read though text. Google has updated its search algorithm to show websites that have videos first then the rest to follow.
Make sure to format your videos so that viewers are impressed. Avoid using too much video unless your website specializes in video as its primary content.
- Mobile Optimization
More and more people are using their phones to browse the internet. This means that you should adapt your website to be more mobile friendly. Not only will this bring you loads of new visitors but also it improves your SEO score. Since Google is focused on bringing its users relevant platform, it also wants to do that using the right platform. Google detects the user’s device and once it is certain they are on mobile, it will filter the results according to how your website is mobile friendly.
If you lack a mobile friendly website, you should optimize it for your website’s benefit.
- Write More Content
Having adequate content for your website is one critical factor you should consider. Make sure that you update your content regularly. Search engines prefer updated content more. Remember recent content ranks higher than old content.
- Make Use Of Online Software Tools
You can decide to go a notch above your competitors and apply the use of professional grade seo tools in shaping your website’s SEO strategy. Make use of both free and premium options to achieve this. Some of the best tools include Semrush, Ahrefs, Moz., and Majestic. Visit their website to see which one suits you more.
When it comes to SEO techniques, I am afraid there is no shortcut. You have to do all the required and you will eventually see results.