No matter what area your company works in, one thing is for sure – the item you are selling is not a service or product. You are selling a brand. If you have experienced marketing professionals on your team, they must have already explained to you the importance of reinforcing your brand’s image and its role in your company’s position on the market.
If you look around, you’ll see that most companies end up spending ridiculous amounts of money on marketing campaigns, trying to get the attention of their respective target audiences. However, you can start improving your brand awareness in a much easier way early on. You have to use your company’s website.
Now, if your company doesn’t have a website, it’s time to do something about it and get one online as soon as possible. But, if you already have a site, you can use it for so many things. You can add or change some of its parts and, with the help of a web design agency, expand your brand awareness in a matter of days. There are a lot of web design agencies out there nowadays, so finding a professional one is not so hard. And, considering you’ve already found one and have a great relationship with it, there are many things you can do to boost your online brand awareness.
Have you ever given a minute to think about why huge sports tournaments, like the Olympics, have a mascot at all times? Plain and simple, it represents the tournament. However, sports tournaments and events aren’t the only time where a mascot is important. Some of the large corporate brands successfully use mascots to clear up space around them and settle into a comfortable niche on the Internet.
It’s necessary to make a clear distinction between a logo and a mascot – these are two different things. Mascots are generally characters created to represent a brand. You can say that a mascot is a representative of a company or business. Although it may seem funny or awkward, it certainly draws attention. You can use anything for a mascot as long as it reflects your business vision and goals. You also have to embed it with human traits so your audience can connect with it. And this, of course, requires the assistance of a web design agency. Since we’re talking about online presence, it’s best to build stable relationships with an agency that provides a wide range of services related to your website, including web design, copywriting, graphic design, logo design, etc. This way, you will surely be able to develop a correct mascot for your business.
Value Proposition Focus
According to Wikipedia, “A value proposition is a promise of value to be delivered.” You might be wondering about how this could boost your brand awareness. Probably, you’re not the only entrepreneur that is trying to make the best out of their sales. There are more than just a couple of competitors aiming at the same target audience with you. So, the only thing you can do in this situation is to make a unique looking offer by focusing on your offer’s values.
A value proposition is a very different thing. It could be a guaranteed return policy, a 25% discount, 24/7 customer service, or anything at all as long as it shows why your brand is unique. You must help your site’s visitors make a buying decision and, hence, your value proposition should permeate your website so that its visitors can quickly notice it. Your web design agency will help you do it the right way so that your VP isn’t annoying because if it is, it can push your visitors away. The design team will make sure it looks and feels organic and natural wherever your visitors go when on your website.
Astounding About Us Page
One of the most important things most companies and individual web designers miss is the impact of a great About Us page. Moreover, a poorly executed About Us page can severely damage your brand image and cost you quite a few potential customers. Potential clients like to learn more about companies they consider dealing with, and this page is where they usually find all the useful information. Thus, the About Us page must be as good as possible.
You can work with your web design agency to develop a unique and attractive concept with images and text content that would provide your visitors with all the valuable information they need in a comprehensive but straightforward manner. Maybe you could add some interactivity to keep users engaged. A reliable web design company will surely help you with this matter.
As you may have rightfully assumed, many things can be done to boost your brand’s recognition on the web. And even though we’ve only reviewed a small fraction of these improvements, the things we’ve covered surely include vital concepts that will help you get through more than one bottleneck. One thing is for sure – you will require a professional web design agency that will help you do everything right.