The secret to success of an e-commerce website is having loyal customers. To be able to do that, you must first gain their trust. This is the first big challenge for those who wish to run their own e-commerce site – how to make you site look trustworthy and reliable in order to win hearts of online users.
It is indeed understandable how online users are extra careful and meticulous when it comes to dealing with e-commerce site. It involves money so they want to make sure that they are dealing with legit and trustworthy site. As start-up business, you should work hard to do this. Do not worry because in this article, we will share some tips to make your e-commerce site look trustworthy and reliable.
Tip 1: Get SSL Certificate – having SSL certificate for your website gives confidence to users that all traffic between their web browser and your site are secured. This is one of the main concerns of online users since they will be inputting personal details as well as credit card details in case they wish to buy on your site. Seeing your site URL with “https” gives relief to them. So, make sure to get Crazy Domains SSL certificate here or you can also compare their rates to other hosting services to get the better option.
Tip 2: Provide a “how-to” page or instructions – it is important that you guide your visitors on how to order, how to pay and how to receive their order. It is best to dedicate a page for this. You can use a video for instructions or a detailed step-by-step article or infographics but the main point is to explain to them as clearly as possible how your site works.
Tip 3: List down all contact details in Contact Us page – another thing they will surely look for is the Contact Us page. They want to see if the site admin can easily be contacted should there be a problem with their order. Sometimes, they test out first the contact details just to be sure. So do not forget to list down your office address, email address, phone or mobile number/s.
Tip 4: Provide a Live Chat support feature – having a live chat support feature is definitely a plus point for you. Customers will surely appreciate that they can contact a live agent to raise their questions or guide them about your site. There are many cheap but very reliable sites that offer live chat widget that you can incorporate on your site.
Tip 5: Feature testimonials – also, publishing some testimonials from other customers or if possible, some influential people, can definitely increase your site’s trustworthiness. But of course, you should make sure that the testimonials that you will publish are legitimate.
Tip 6: Respond to enquiries – customers do not want to feel ignored so make sure to respond to their enquiries whether phone call, email or comment as soon as possible. This gives them confidence that admin is taking the time to respond.
Those are some tips that will make your website look trustworthy and this will eventually increase not only website traffic but also sales.