As you probably already know all too well, running a business can be extremely time-consuming.
You may have hit a point where it may seem necessary to add another member to your team. However, this isn’t the only option you have. Instead of hiring a full-time or part-time employee and dealing with salaries, benefits, interviewing, training, and other overhead costs, instead, you should look into outsourcing.
Outsourcing can be super-convenient, and save you both time and money. One aspect of your business that can be particularly wise to outsource is digital marketing. Let’s take a look at the top 3 benefits of outsourcing your digital marketing.
1. Building Your Brand
Being active and engaged with users on social media is one of the best ways to build your brand. However, it can be incredibly time-consuming.
Oftentimes, businesses do great with social media accounts in the beginning, and then quickly fall behind as their business grows and their workload piles up. Keeping up-to-date with the right content and graphics tells the customer you’re trustworthy, knowledgeable, and helpful.
Letting digital marketing agency services take care of your social media is a great way to make sure your brand’s image is never neglected.
2. Save Money
Oftentimes, businesses are hesitant to outsource their digital marketing because they think it will be a huge expense.
However, this is simply not the case. Outsourcing your digital marketing will come at a fraction of the cost of hiring full-time employees. There are many skills needed to master digital marketing. If you chose to hire employees, you’d need someone who’s an expert in SEO, PPC, email marketing, social media marketing, HTML and design, and conversion rate optimization.
Often, all these skills don’t come in one person, which leads to you needing to hire multiple employees. But, when you outsource, you get all these skills and expertise in one company.
Not to mention, you can make use of these skills and expertise at your choosing. When you hire a full-time employee, you need to keep paying them and trying to make use of them, every working day of the year. However, when you outsource, you only pay the agency when you’re using their services.
Undoubtedly, the biggest benefit of outsourcing your digital marketing is the results you’ll receive in return.
Digital marketing agencies consist of seasoned-experts who make it their priority to stay up-to-date on the latest trends so you don’t have to. Also, you can make sure you pick an agency who has experience with marketing in your particular industry. That way, you know they’ll stay on top of industry trends and they’ll know how to market to your target audience.
Keeping in-house staff in the loop about the latest trends requires extensive time and training. Not only will you need to identify the necessary training, you will need to find the time to do it and the money to pay for it. Outsourcing eliminates this problem completely.
If you still need a bit of convincing, consider this survey conducted by Infusionsoft. Through a survey conducted with 1000 small business owners, it was discovered that nearly half had no idea if their marketing efforts were effective.
Outsourcing eliminates the confusion completely, allowing you to focus more of your time on other important aspects of your business.