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There are a lot of issues facing small startup companies, which is nothing new, but with the advent of technology, internet and social media. The dynamics of business has changed and has recently become even more complicated.

This has forced a lot of businesses to start digitising their processes in other to cope with the upsurging trend. But the major limitation with going digital has always been knowing the right tool to use and how to use them.

So we are going to be talking about basic and essential tools that are a must-have for small businesses that are looking to digitise their businesses in order to have a better advantage at achieving maximum potential output for their organisation. And mind you—when we say digitise—-we basically mean website. Because truth be told, if you are not on the internet today, then you are not in business. Period!

Rankitor Tool

Rankitor is a very powerful tool for anyone going into business, as this tool helps to excavate data form your competitors and helps you to display all that is being done by them in terms of their business approach, what social media platform they are using, their type of content strategy, their marketing system, and their overall markup.

This is—or can be especially helpful for someone starting out in a very specific niche without a clear strategy of how he or she is going to create brand awareness. But with a tool like rankitor at your arsenal, it becomes relatively easy to imitate or duplicate a system that is already working for an organisation within the same niche, rather than trying a new approach which you can’t be sure would work.

Choose a Social Media Platform

This is a very powerful tool and the need for a social media platform cannot be overemphasised. Billions of people make use of their mobile or smartphones on a daily basis, and statistics have it that on average, people spend three to four hours every day on one social medium platform or another.

So as a business person, you will agree with me that, that is an endless supply of potential clients or customers. Plus I don’t care what anybody or professional says—without traffic, there is no business.

Every business needs traffic, but the type of traffic you drive to your business is another different topic. But generally speaking, the best way to tap into an already existing traffic is to go to where is already an influx of people—-and we all know the kinda traffic on social media—so it’s a no brainer.

Google Analytics

There is a reason why Google is the number one search engine tool in the world. Their algorithms and systems for gathering and ranking websites are the best in the world.

And luckily for us, Google hasn’t been selfish with some of their tools. They have provided tools like Google analytics that can help with doing some keyword research in other to know what people have been searching for. In order words—it gives insights to the new trending waves, thereby helping a corporation in planning or better still, aligning their content to the current trend.

This helps to not only save one from unfruitful marketing campaigns but also makes the marketing and harvesting potential clientele very easy. I mean it like telling a fisherman/woman that on the other part of the river, there are thousands of fishes and all he/she has to do to get the fishes is to cast their net. This and many more—are the things that Google Analytics can do for you.

Cloud Computing

Back in the day, data and storage used to be a lot of challenge for the average business owner. The problem of how to store and with what medium should data be stored was the most crucial decision every business owner had to make.

And this was crucial because one had to consider the safety of these data, especially in the event that a natural disaster like fire, earthquake, flood or a wind storm occurs, then the recovery of data may be next to impossible.

Fast-forward to the present day where we can now have all—I mean all our data stored in the cloud (data centres) without the fear that at the occurrence of any disaster, we will lose our data.

In Conclusion

Another advantage of cloud computing is that it allows for a paperless office and also reduces the initial cost of venturing into a business.

How do you mean you say? I don’t know about you, but I still remember when I was a kid and visiting my father’s office. They had loads of thick folders and files on very huge shelves and cabinets that were labelled alphabetically (which allows them to seek through, literally thousands of hard data).

The annoying part for me was the constant churning of the printers and shredding machine and fax machines. It was just a market place. But I have to say, they always had amazing doughnuts—so back to my case in point. These days, you see smart offices everywhere with zero to no paper trail and a more relaxed and time-efficient office environment.