SMS verification, also called phone verification, has been called one of the easiest ways to conduct business communications. Of course, it wasn’t until a few years ago that SMS marketing was used for more than just regular texting. However, now that businesses have noticed a steep increase in the use of smartphones and androids, they are beginning to realize just how important it is too. Here are five ways that SMS tools can help you expand your bottom line:
SMS strategies are good for marketing.
SMS is a great way of marketing your business. First of all, it has a higher rate of being opened rather than emails. Texts and other SMS strategies are opened at a rate of as high as 98% of the time. Customers are much more likely to discard an email or have it get lost in their spam folder. However, because of the prevalence of texting and other cell phone apps, your marketing efforts are more likely to get noticed. SMS is a good way of reaching your customers as often as possible. Additionally, sending a text to a customer is usually much more cost-effective than buying a Facebook ad or other similar marketing strategies.
You are able to reach customers on a more personal level.
As a business, one of the main things that you want to do with your SMS marketing is to reach your customers on a personal level. SMS marketing is one of the best ways to increase customer engagement because it allows them to see your store or business right there on their mobile phone. No longer is your business just “something I go to for X service” but it is now a greater part of their lives. This makes your customers more likely to remember you and continue to peruse your services. Your customers are already familiar with text marketing from such services as dentists, body shops, and public services, so isn’t it time for you to join this marketing revolution as well!
SMS strategies are very efficient.
If your business decides to engage in SMS-based marketing, you are availing yourself of many different awesome statistics. First of all, up to 8% of the world’s population has visited a store after receiving a promotional text. Furthermore, 29% of the target audience will respond to these messages and up to 47% of respondents will go ahead and make a purchase. Many different people prefer messages, with some surveys showing that 9 out of 10 people will choose text messages as the main way to keep informed about their favorite companies and professional services.
You can reach a wider demographic.
Perhaps one of the best things about SMS marketing is that more demographics will often be included in your marketing. There are literally tens of millions – maybe hundreds of millions – of people in the world today who have cell phones. People from all walks of life have these cell phones, and so SMS marketing can be a great way to reach everyone.
This type of marketing will give you the opportunity to learn more about your customers.
One of the best assets for getting to know your customers would be through SMS marketing or phone verification. This is because your customers are more likely to respond to a survey through SMS than any other method. When you consider that 31% of your customers will take a survey in this manner, it’s a no-brainer.
You will have the benefit of extra customer engagement.
Finally, there will be an opportunity for increased customer interaction by using this method. You will have the opportunity to communicate with your customers through a medium that many of them highly prefer.
As you can see, for many marketing ventures, SMS is the way to go!