Why Traditional Advertising Still Matters


If you are a business owner, you have probably completing focused all your marketing efforts into digital advertising. However, think about this – when you listen to the radio on your way home from work, turn on the TV to watch the local news in the morning, or check out the local papers for some interesting yard sales in town over the weekend, you are exposing yourself to traditional advertising. Traditional advertising exists for centuries, and no one can kill it or make it irrelevant, especially not technology. Digital marketing only took the conventional means of advertising and brought it on a next level. When you think about it, digital marketing is traditional advertising in a digitalized form.

These advertisements are a fundamental part of your daily routine. Research shows that we listen to 112 minutes of radio and 5 hours of television every day. About half of those consumers also use Netflix and Spotify. It is important to realize that ways in which we listen, watch and read are changing, but essentially, they stay the same. Therefore, for running a successful business and efficiently attracting new customers, it’s crucial to combine traditional advertising, such as print, radio, and television, with the digital marketing techniques that define today’s world. Learn how to add traditional methods to your marketing strategy with ease.

Local Newspapers

Keep in mind that many newspapers are not print only, but in order to accommodate the taste and preferences of their audience, also put content on their websites. It’s very important to have a good relationship with the local press. It would be best if you could establish a connection with a local newspaper that sends press releases by email. Your press release must be short, engaging and have all the details of your event.

Radio Advertising

Online and satellite radio services have become very popular, but research shows that 90% of Americans are still listening to the traditional radio, especially when they are driving. In order to generate revenue via radio, it’s vital to place the ads at the right time. As we said, most people listen to the radio before school or work in the morning.

Business Signage

If your business has a physical location (and we guess it does), the best and cheapest way to advertise it on a local level is with a business sign. There is no point in having excellent online visibility if customers can’t find your physical location, right? Custom business signage is very cost effective because not only it lasts for years to come, but it also will effectively advertise your business 24 hours a day, seven days a week and 365 days a year.

Television Advertisements

TV advertising can be expensive, and it’s costlier that online paid advertising. However, if you can afford it, you should definitely incorporate it into your overall video marketing strategy. The content of these ads can also be shared online and in social media. If you want to bring your business to the next level and reach a wider audience, it’s essential to combine traditional and digital advertising.