Why You Should Spy On Your Competitor’s Ads

Today everything is open. Competition is transparent, strategies are in most cases similar and audience is specified. Marketers are no longer afraid of their competitors actually in most of the cases they are emboldened.

Having multiple players in your space confirms that there’s a market for what you offer.

You can emulate, adapt and use successful competitor strategies to further push your business goals.

Spying on your competitors can strengthen and solidify your position in the marketplace but only with following crucial factors in play:

  • What are you looking for?
  • What are the Best Ad Spy Tools to acquire this information?
  • How will you use these insights to improve your business?

As you probably know, there are several categories of competitor analysis and in this article, we will focus on some of them.

SEO and Web Traffic

It is common knowledge that backlinks are a strong SEO strategy. By spying on your competitor and extracting link profiles of websites you can apply and infiltrate yourself inside these websites. If these sites link to your competitors, there are good chances that you’ll have a good shot of landing yourself some good and trusted links.

This is just one of the ways of spying and siding yourself with competitors in SEO and Web Traffic race.

Facebook Ads

You want to know your competitors Facebook strategy, but unfortunately, you are not seeing them in your newsfeed? Don’t worry.

There are various ways, that make it very easy to see what your competitors are promoting and how you can replicate their success on your Facebook campaign.

Jumping over to your competitor’s page and clicking on a sidebar that says Info and Ads will redirect you to a page where you can see all of their currently active campaigns and promoted posts.

Some benefits to this way of spying is that they’re great for a start-up business and by using geographical filters to check whether your competitor runs an advertisement in your and some other locations.

Social Mention

By using this free tool you can enter a search term, company, or a keyword and the tool will tell you what is being said about the term across various social media channels and blogs. This way you can jump in on a bandwagon if a competitor’s story is going viral and mentioned everywhere. You can also subscribe to RSS feed so you never miss anything important.

Best ways to use this tool is to monitor and track keyword mentions and cross-analyze what is being viral across social media.


There is no better tool to find out what content is working best for your competitors. The free option is limited so the best recommendation is that you sign up for a trial. This way you can spend more time analyzing all of your competitor’s content.

Creating a solid content strategy if you’re just starting out with this tool is easy. Just enter the domain of choice and click “Go!”. Afterward, you’ll get top-performing posts for your specified domain.

The goal is to select a few targets that are aligned with your business and create a better replica. You can always take a step further and come up with a strategy for your content. After you’ve created content with better value than your competitors, you can reach out to backlink websites and ask them to feature your post.


It’s true, sometimes your competitors get ahead because they operate with better tools. It may sound cliche but it’s true.

Better tools translate into better operation and more robust systems. The result is a faster and more efficient business. If you’ve ever wondered what type of technology your competitors use, you’ll love this tool.

You can learn more about:

  • Hosting providers
  • Email management systems
  • Advertising tools
  • Payment processors
  • Widget and plugins

Pretty good, right?

Ready for some 007 action?

Spying is a common practice in the marketing world. Using previously mentioned tools and practices you can up your game and start delivering better campaigns and content than your competitors.