Digital marketing keeps evolving. From the days of keyword stuffing to a time when the very need for keyword optimization is being questioned, it’s been quite a ride already. 2019 won’t be any different. While the basics of how businesses get their names seen and messages heard on digital platforms might not change, certain details will.
In this blog, we provide a quick guide on how to approach digital marketing throughout the year to stay ahead of your competition.
Step 1: Understand what digital marketing entails and its perks
Digital marketing essentially refers to any marketing efforts accomplished party or fully through the holy trinity of computers, mobile devices, and the internet. Strategies such as SMS marketing which don’t rely on the internet are still considered digital marketing.
Whether you choose to do it on your own or through a digital marketing agency, some of the expected benefits include;
- It’s cheaper than traditional marketing
- It promises a significantly higher ROI
- Digital marketing is measurable; traditional marketing isn’t
- It’s excellent for driving brand awareness
Step 2: Learn about the different components of digital marketing
Digital marketing covers a wide array of marketing strategies, including;
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Paid advertising (such as Google Ads)
- Email marketing
- Social media marketing (SMM)
- Content marketing
- Affiliate marketing
- Mobile marketing
Other strategies that have gained momentum in recent times and which marketers may need to prioritize in coming years include app store optimization and voice search optimization. Remember that you also need a website. Without a website, you’re wandering in the wild.
Step 3: Understand the need for a digital marketing strategy
A common mistake many digital marketers make is setting off without a strategy. This is a huge risk that can cause untold damage down the line. Fortunately, you can create a digital marketing strategy in five simple steps;
- Conduct market research
- Conduct competitor analysis
- Build an audience
- Create a sales funnel
- Plan for measurement and analysis
Step 4: Choose your digital marketing channels
Established businesses are able to successfully utilize all the earlier mentioned digital marketing strategies; it’s the ideal scenario. However, it’s not the only way to succeed in digital marketing. Choosing just a few strategies and growing at your own pace is the best way to go.
So, select the strategies you’re going to utilize wisely. Some of the top strategies for beginners include;
- Search engine optimization
- Content marketing
- Email marketing, and
- Social media marketing
Later on, as you find your feet, you can set up other strategies such as PPC and search engine marketing.
Step 5: Make use of digital tools and innovative technology
There is a wide range of digital marketing tools of technologies out there that businesses can utilize to stay ahead of the park. These include;
- Design tools such as Canva
- Analytics tools such as Google Analytics
- Content marketing tools such as CoSchedule
- Email marketing tools such as MailChimp
If you can follow this guide, rest assured of an effective, highly profitable digital marketing campaign.