If you operate a small business, you will be fully aware of how important it is to be running a successful marketing campaign. This is vital especially if you are a new business that is looking to establish itself. There are a number of things you can do to ensure that your marketing runs smoothly and achieves the desired results.
It doesn’t matter if you are promoting a small shop or undertaking an extensive marketing campaign for a large medical center – you will want to be successful and run a campaign that works effectively and efficiently.
Below we will take a look at some of the ways to guarantee a boost to your campaigns and how to spread word about your company and the products or services you provide.
Have a professional website
For some businesses, having a professional looking and functioning website is vital. It’s all very well making your own basic website if you are a painter and decorator, but for a business such as a medical center, it is vital that you have a professional online presence.
You need to make sure that your website conveys the message about what you offer in an effective and engaging manner, as well as being easy to find when potential clients search the internet.
Is your SEO working?
SEO is short for Search Engine Optimization and refers to the work needed to get your website ranking in Google and other search engines. You want your website to be one of the first that people find when searching for medical centers, so it is extremely important that your website is optimized to achieve such results.
You should be running an ongoing SEO campaign to make sure that your website is ranking for a variety of your keywords and search terms. If you are not doing SEO on your website, you are potentially damaging your overall marketing campaign, and should speak to a local SEO consultant who can undertake the work for you.
Are you active on Social Media?
We live in a world where social media is dominant. All businesses will benefit from properly managed social media accounts on platforms such as Facebook, Instagram, Twitter, Youtube and various others. If you do not have any form of social media presence then this is something you will want to address as soon as possible. Setting up a professional page on Facebook is something that doesn’t take too long, but can be vital in how your medical practice is perceived and found by potential clients.
Once you have your social media accounts set up and connected to your website, you will need to make sure that you are posting relevant content on them on a regular basis. You will need to be careful what you are posting, and simply posting links to your own website or services should be avoided. You should try and follow the one in three rule, where every one of your three posts relates to your specific business or service, while the other two out of the three are general posts relating to your specific field or market. Show you social media followers that you are posting to help and educate them, rather than simply promote your own services.
Advertising on the web
Sometimes, especially during the initial opening period of a business, you will want to see some immediate results from your marketing campaigns. If you have just launched your website, it could be months before you start to see if ranking in Google for your related search phrases. Most businesses will not want to wait that long, so a great option to get things going will be advertising online.
You can set up a Google Adwords campaign to start promoting your medical practice on Google. You can also create a Facebook advertising campaign where you can target very specific groups of people. This is a great option if you are offering a very specialized service, whereby you can specially target your advertising to people who have an interest in a specific topic or industry.
Showcase testimonials and reviews
Many people will look for and read through reviews before making a purchase or using a service. Some examples of these are restaurants or hotels, who have reviews of their services posted on many major platforms. The two most obvious are on Google and Facebook. If possible, you should be asking your clients to leave feedback for you, so that other potential clients can see more relating to what you offer and the service you are providing.
Running a marketing campaign for any type of business can be difficult and there are many elements at play which can determine whether or not the campaign is successful. However, by following some of the advice we have shared here, you will be giving your campaign a positive boost which will hopefully start bringing in new clients and revenue.