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Equipping yourself with the skills that are necessary to succeed in whatever industry you choose is a must-do. One essential tool in business is digital marketing. It pertains to the promotion of your products or services through online means, either using websites, mobile apps, or both.

If you’re keen on studying this specialization, here are the top free online digital marketing courses:

1.Web Marketing 123 SEO Expert Coaching

WebMarketing123-courses empower business owners to learn about search engine optimization (SEO) to make sure that the strategies implemented on their website are the best ones for their brand. They also conduct a local lead generation training program to complement the SEO techniques they’ll be teaching.

Plus, they offer reviews on other digital marketing courses to help you find the right ones that you should enroll in.

2.HubSpot Inbound Marketing Certification

HubSpot is another leader in the digital marketing industry. They offer an inbound marketing course that teaches students to attract prospective customers using compelling content, social media, SEO, and branding.

The program has 144 minutes of video with seven parts, which includes learning the fundamentals of inbound marketing and understanding your customer.

3.HubSpot Email Marketing Certification

Email is a crucial tool in digital marketing that often gets neglected in favor of social media and websites. HubSpot shows you the vast potential of email as an advertising instrument and teaches you how to make the most out of it.

From contact management and segmentation, to crafting a high-performing message, this course will change your mind about this seemingly outdated way of communication and prevent you from making these email marketing mistakes.

4.Google Online Marketing Challenge

Google’s training program teaches the basics of how to market your products and services using search engines, mobile apps, social media, and video. It’s valuable for beginners because it’s a comprehensive course created by the most significant search engine today.

An outstanding aspect of this training is that students are given an AdWords budget which they can use for running an online promotional campaign.

This is the process that you can expect:

  • Learners will be divided into teams consisting two to five members to learn about online marketing.
  • You will need to take the Academy for Google Ads Fundamentals Exam and pass it.
  • Afterward, your team will be partnered with an Ad Grants nonprofit and craft a full digital marketing strategy for them.
  • With the advertising budget given to your team, you must execute the campaigns to increase traffic and paying customers to the organization.
  • At the end of the specified campaign period, you will need to complete a Post-Campaign Analysis and assess whether the strategies were effective.

5.Viral Marketing and How to Craft Contagious Content

With the intense competition nowadays, you need to be creative with your content with the hopes that it’ll be viral and stay trending for long. The University of Pennsylvania offers a free course on this subject through Coursera. The program will teach you how to generate ideas that will stick to your target audience and increase influence in your niche.

6.Internet Marketing for Smart People

Copyblogger provides this free course through 16 e-books and 20 emails. They offer a systematic and straightforward way of learning how to conduct effective online marketing. Their model focuses on the four cornerstones of digital advertising which are relationships, direct response copywriting, content marketing, and pricing your goods or services.

Here’s an in-depth look at each of the pillars:

  • Relationships
    To keep your audience engaged and loyal, you should create an environment where they are valued — by putting their needs first. It’s all about giving them quality experience with your brand through your website or mobile app.
  • Direct Response Copywriting
    You’ll learn how to entice potential customers with an eye-catching headline. Create a compelling piece with an inspiring call-to-action which motivates them to do the task that you want them to do.
  • Content Marketing
    In relation to copywriting, you need to have interesting contents such as knowledge-rich blog posts, engaging infographics, and attention-grabbing videos which you can deliver to prospects in a strategic and focused method.
  • Pricing
    You should have something that solves an issue of your buyers. The value of your product or service must be worth the price tag you \’ll attach to it.

Conclusion

Online digital marketing courses allow you to upgrade your skills at your own pace. Because of its flexibility regarding time, business owners can enroll to these training programs and finish the lessons at their convenience. Plus, this type of learning efficiently uses resources since books and tests can be found online.