Best CRM for Small Business: An Expert Look at the Top 5 Tools


Customer relationship management is crucial to driving sales and improving client loyalty. Shopping for a CRM tool? Here are the best CRM for small businesses.

In today’s business environment, businesses live and die by how well they manage customer relationships.

CRM tools can be incredible assets within a business. More companies large and small are turning to CRM to help them with sales, marketing, and customer service.  With the right contact management tools, you can get a better sense of what’s working within your business and where there are opportunities.

If you were to get a CRM for your business, which one should you get? Read on to find out what the best CRM for small business is.


SalesForce is one of the most comprehensive sales tools on the market. It is a CRM that is used across departments from sales to marketing to customer service. Every touchpoint with customers is documented and noted.

That give you robust reporting tools for the most important departments in your organization.

There’s a lot to learn with SalesForce. In order to get the most out of it, you should consider hiring a SalesForce consultant.


If you’re on a budget, HubSpot CRM is a tool for basic prospecting and contact management. With HubSpot, you can get a basic plan for free.

That integrates with your Gmail account, schedule meetings, track email opens, and create tasks for yourself.


ZohoCRM is an interesting option because it’s one of the few tools that currently uses AI and predictive analytics within the CRM tool.

You can get tools to help you manage your contacts through multiple channels, whether that’s through Live Chat, email, social media or by phone.

ZohoCRM also offers detailed reporting, so you can set up your KPIs and funnels and see the effectiveness of your campaigns at every step.


Wait, what? How did MailChimp get on the list of the best CRM for small business? You might think that this is out of place because you think of MailChimp as a way to send out emails.

When you think about it, though, Mailchimp is a CRM tool. It is a centralized way to manage your customer relationships.

It offers reporting and automation so you can communicate with your customers and potential customers. You can encourage referrals, upgrades, or move people through your sales pipeline.


SugarCRM is a great solution for multinational businesses because of its ability to handle multiple currencies. It’s a great solution for manufacturing, banking, and business services.

The Best CRM for Small Business

What is the best CRM for small business? That’s up to you. It all depends on your business needs and how you need to manage your customer relationships, not to mention your budget.

The tools outlined here all have strengths that make them worth consideration. They offer the reporting that will help you make sound business decisions. They’ll help your sales team manage and schedule follow-ups and appointments.

They can also help your marketing team stay in front of your customers for more sales and referral opportunities.

To note, a good CRM works best for small organizations, however for larger ones data integration is essential. For example, make better use of data with a data integration tool that connects your CRM to your ERP or marketplace to further increase transparency inside your organization

Want more business tips? Read this article to learn how you can improve marketing communications with your clients.