A website does not necessarily have to cater to the needs of others. It can be a passion project. Nevertheless, in most cases, a number of daily visitors is the best indication of how good or bad the website is. A great user experience is what keeps things going because even the biggest sites would go to waste if everyone started to abandon them. If you want to avoid such a thing of ever happening, you need to make sure that everyone who visits your site enjoys it to some extent. But what are the best ways to accomplish that?
Use White Space
Even though there are some instances when people complain about too much white space on a page, there is plenty of evidence to support that it should be there. Some argue that this free space should be used for adding more content. However, the reality is quite different. According to a recently published article by Crazy Egg, on average, readers have a 20% increase in their attention. While there is that downside of this just being that – an empty space, consider entering the shoes of a regular internet enthusiast and browse some websites. See what your experience is like and whether white space is a good thing.
There are plenty of reasons why it takes too long for a website to load. Nevertheless, this does not mean that you should not look for any means necessary to try to improve this metric. It is really frustrating when you open a new page and it takes way too long, especially if you are used to having a great internet connection. It is not about improving the user experience but making sure that these people will bother coming back to the website.
Call to Action
Do not think of these as means to sell something. Call to action has plenty of other uses too, but for the sake of this article, let’s focus on a website that works as an online store.
Those who are looking to buy have already familiarized themselves with the call to action buttons, so you should take advantage and consider testing different colors. There is a lot of psychology involved in colors.
Of course, words are just as important. Phrases that encourage or uses a question or exclamation marks tend to do quite great. A happy customer who enjoys his or her experience will be clicking these buttons. And that is a great indicator of how or bad you are doing on this front.
There are a lot of problems with using images. First of all, if you do not optimize them, they will put quite a burden on the website, decreasing the overall performance. Also, some images, when not done correctly, will discourage visitors from doing anything with your website. A good rule of thumb is to avoid stock photography, even when it is in great quality. Be smart when dealing with images.
There are plenty of jokes about not having enough time to bother with the article and just reading the headline. The same applies to more than journalism. The headlines are always in bigger letters, bolded, etc. They are the message you want to convene to the visitors. Avoid click baits and similar tricks if you want to establish yourself as a trustworthy internet entrepreneur.
Themes and Plugins
A good way to make everything simpler is by using popular themes and plugins. Websites that are on the WordPress platform are most likely in the best situation. There are more than enough of these if you want to enhance user experience. A good example of this is the relatively new WordPress Knowledge Base Theme – KnowAll Theme. However, despite its fresh legs, it has been gaining more and more popularity recently.
It should be a no-brainer that user experience is one of the most important things to consider when creating a website. If you want to make sure that your site is thriving, make sure to follow the guidelines in this article.