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9 Things I Learned at SXSW

I got home from my first trip to the SXSW interactive conference this year. This is what I learned:

  1. It’s not really a conference or even a festival as the organizers say it is. It’s a happening. At 30,000 people, it is so large and complex, you don’t really attend SXSW, it just happens to you. As Liz Strauss says, it’s like being dumped into the middle of your twitter stream.
  2. Throw planning out the door on what sessions you will attend, who you will meet and what you will do. If you are too pushy or goal oriented, it is easy to be a douche bag here.  A lot happens at after hour parties some that are officially publicized, some that are by invitation only and some that are secret. There are “lounges” where people drift in for food, drink and conversation. You need to really glide along seeing where the people, the Twitter stream and events take you; I am convinced this is the best way to learn and meet people.
  3. There are lines everywhere. Get used to it. Unless you are a social media rock star, you won’t be going through the VIP entrance. But, good karma is everywhere...
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Latest Posts

 
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Where is the ROI of "happy"?

Happy is a squishy term.

Don't think so? Which is easier to answer:

Am I hungry?

Am I happy?

Maybe it's where Hungry and Happy rest on Maslow's hierarchy of needs.

Am I hungry?

YES! I'm hungry for dessert! A chocolate almond torte, fresh whipped creme and a cup of coffee, all served as an appetizer.

Am I happy?

Yeah, for the most part. Compared to others...I mean I have these things going on and you know I have no real reason to complain...

Try measuring the ROI of happy for a business. Where does happy show up on a financial statement or balance sheet?

What company even talks about ...happy?

Zappos does. Well, their CEO, Tony Hsieh does. Zappos is that shoe and now apparel company out in ...Las Vegas. Mr. Hsieh talks about it in his new book and its purpose: DELIVERING HAPPINESS: A Path to Profits, Passion, and Purpose

The goal of the book is to inspire other companies to think about how to they can use happiness as a guiding principle to make customers happier (by focusing more on customer service) and employees happier (by focusing more on company culture), which ultimately can lead to sustainable profits...

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Facebook Passes Google as Most Visited Website

According to Hitwise, Facebook passed Google becoming the #1 site in the U.S. measured by number of visits.  The number of visits to Facebook also continues to grow at a strong clip, up 185% from March 2009 to March 2010. 

Facebook passes google 
  
Facebook's platform business is one of their drivers of traffic growth.  The social game Farmville, for example, is built on Facebook and has experienced amazing user growth. 

With Facebook offering application developers easy access to hundreds of millions of potential customers, we expect the number of Facebook apps to growth dramatically over the next few years...

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Driveby culture and the endless search for wow

The net has spawned two new ways to create and consume culture.

The first is the wide-open door for amateurs to create. This is blogging and online art, wikipedia and the maker movement. These guys get a lot of press, and deservedly so, because they're changing everything.

The second, though, is distracting and ultimately a waste. We're creating a culture of clickers, stumblers and jaded spectators who decide in the space of a moment whether to watch and participate (or not).

Imagine if people went to the theatre or the movies and stood up and walked out after the first six seconds. Imagine if people went to the senior prom and bailed on their date three seconds after the car pulled away from the curb.

The majority of people who sign up for a new online service rarely or never use it. The majority of YouTube videos are watched for just a few seconds. Chatroulette institutionalizes the glance and click mentality. I'm guessing that more than half the people who started reading this post never finished it.

This is all easy to measure. And it drives people with something to accomplish crazy, because they want visits to go up, clicks to go up...

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Overhaul the sales process or fine tune it?

Over the last ten days sales managers in three major firms outlined how their sales process needed to be changed, it wasn’t working and in particular it wasn’t helping to generate new opportunities. These firms were ready to embark on a major overhaul of their process.  In each of these cases the question needed to be asked is an overhaul going to deliver the improvement needed or would a fine tuning of the process be as effective?

Some food for thought, even if the fine tuning delivers only a modest increase in performance, as little as just 3%, or 5%, the yearly impact on sales has the potential to be very significant and these firms wouldn’t have to go through all the pain associated with changing a process that people already know.

If you are in a similar position to these firms, there is some good news. You may remember the engine analogy we highlighted in a post last week. Well taking this one step further every engine needs to be fine tuned and serviced. Otherwise it will gradually lose power, burn more petrol and generate higher emissions.  Every engine from time to time will require new spark plugs, a new filter and new oil.  Why is your ... read more >>

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Is the iPad a Genius Marketing Move? Or a Newton?

I got an e-mail from Apple today in my inbox. The iPad is coming April 3rd. Pre-order now!

apple

Apple has a great track record of making innovative products. I am a huge Apple fan. Thanks to Steve Jobs, Apple and team are brilliant at product development and design. Seriously, could the Iphone be any simpler or more fun to use? And Apple TV is so smart.  As well, the iPod is one of my best friends (it goes everywhere with me). I have five iPods– annually adding  the newest, coolest model to my collection.

Because I am such an Apple fan, I was perplexed about whether to purchase the iPad. Thus, I went to the experts. I asked James Garvey, owner of Work2Home, Inc. and a technical solutions expert for his opinion. James said,  “I am not purchasing the iPad in this initial release. For example, the iPhone didn’t even copy and paste or have multi-tasking in the first version. So are we getting with the iPad? A large iPod Touch? Not really groundbreaking. Not WOW. Yawn.”

Garvey further explained, “Typically, when companies launch a product...

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Now Available in Real Time: Spam!

Yep, now you can have spam delivered in real time to your search results on Google or Twitter. This is just why we all clapped for joy when Bing and Google hooked up with Twitter for real time results, isn’t it?

Oh, no? Hm. I guess we’re not the only ones. Search Engine Roundtable noted a Webmaster World forum thread complaining about the spam in real time search results. In the SER poll, 78% (as of the time of this screenshot) felt the real time results in Google are either somewhat or very spammy:


However, this may just be their perceptions: it may be less that the results themselves are spam and more than they’re merely unwanted, and therefore we consider them spam (like commercial emails that we really did sign up for but really don’t want to get anymore—except we didn’t get the choice to sign up for this addition to the SERPs).

Twitter, meanwhile, is doing what it can about spam on its site. The “trust and safety” unit at the company now employs 22 people, making it the largest division at the company. But it’s not just the blatant tag spam and mock-celebrity accounts they’re looking at...

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7 ideas for developing your business blog content plan

How do I get inspiration for my business blog so that I know what kind of articles, videos or podcasts to post is a question I am often asked.

One of the great ways is to read other peoples business blogs – and not always blogs in your own business niche as you can be inspired to develop content learning from others.

So here are seven ideas that might help you develop a content strategy for your business blog:

1. Get ideas from your RSS feeds – remember to model not copy articles respecting the copyright of the original site where the content is posted and always give attribution and a link to the source article

2. Explore the blogs listed in the Technorati blog directory HERE or in other niche directories

3. Review the list of business blogs that are listed in other peoples blog rolls – the list that many bloggers have on the side bar of their business blog

4. Do a search within Google using the Google Blog search engine to find other business blogs for inspiration

5. Review your email, your Facebook Page or Tweets that you receive for questions that your people ask you and turn those answers into blog articles

6. Think about the questions...

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Tweeting for Success

Creating positive personal impact is one of the keys to success that is part of my Career Success GPS system.  I discuss it in detail in several of my books: Straight Talk for Success, Your Success GPS, 42 Rules to Jumpstart Your Professional Success, Star Power, I Want YOU…To Succeed.  As a career success coach I always tell my clients that you need to do three things to create positive personal impact: 1) build and nurture your unique personal brand; 2) be impeccable in your presentation of self – in person and on line; 3) know and follow the basic rules of business etiquette.

In this post, I want to discuss a tool for building your brand and for enhancing your on line presence – Twitter.  Do you tweet?  You should.  Your tweets can help you build your brand, but only if you do them in such a way that presents you as serious and competent.

I’m about to release a new book called Success Tweets: 140 Bits of Common Sense Success Advice in 140 Characters or Less.  It’s a collection of tweets I’ve posted over the past year.  Here are a five of them…

You’re in charge!  Commit to doing whatever it takes to create the successful life and ... read more >>

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Trends shaping 2010: Dang it, we're getting old!

Seniors Back in December, I wrote about some of the trends that would be influencing all of our businesses in 2010.  I thought it might be helpful to look at some of these trends a bit more closely.

Let's dig into the trend that we've actually been anticipating for the past several years.  After all, we've known that the baby boomers are such a huge group -- there's no way their crossing into the 65+ category wouldn't throw our society a curve.Look at these facts:

  • By 2020, people over 65 worldwide will outnumber children under the age of 5 for the first time.
  • By 2020, 22% of western civilization will be 65+.
  • The ratio of workers to retirees will continue to fall.  Today it’s 3:1.  By 2030, it will be just over 2:1.

So what does that mean for all of us?

Shifting away from our youth focus

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For so long, mass marketing has been all about the young.  As this trend takes hold, marketers are going to shift their attention to those boomers.  Remember, this group of seniors is tech savvy, active and has quite a bit of...

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Launching a Movement, Not a Product

We often forget, when we are launching a product, that we don’t just want sales. Sure, they are great. But for a launch to be successful, it means not just getting your product or service “out there” – you’ve got to keep it out there. You’ve got to ensure that it has fuel enough to sustain it until it does, in fact, reach a stable orbit.

In a social media world, this means launching a movement, not a product. In this presentation, the folks from We Are Social show how they went about launching Marmite XO. What can you learn from...

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Weekly Most Discussed

 
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8 Signs of a Positive Leader

Yesterday I added my two cents on sensationalism across so many aspects of our lives. 

Today - I want to share my perspectives on the signs of a great leader. Not the sensationalism oriented gurus that seem to be popular today. Those approaches may not be the best to follow. As Dale Carnegie said, "Any fool can criticize, condemn, and complain -- and most fools do."

So how do we know when we're following a true leader? Well, that's something we all have to decide for ourselves. But I have some ideas about what it takes to excel- as an expert and a leader. So here's my list.

1. Positive, no Matter What.  Leaders don't jump on the easy bandwagon of negativity. A true leader is determined to find the positive no matter how ugly things appear. They hold fast to their positive vision - tirelessly seeking the best outcome for all. Anyone can throw in the towel and succumb to  negative, woe-is-me, finger-pointing thinking. Leaders rise above the negative path - finding positive aspects in any situation to help their followers find a better way to live and grow.

2. Problem Solving. When there are issues, leaders focus on solving them...

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Twitter to SXSW: You’re Using Our Product Too Much.


I’m at the Dachis Social Business Summit here in Austin right before SXSW kicks off. Like all conferences they’ve established a hashtag #sbs2010. While trying to follow along with the rest of my attendees, to see who’s here and what’s resonating with them and I got this message:

Possibly the most disruptive technology in social media was when Twitter acquired Summize which later became Twitter search and they’re limiting it at probably the biggest geek event of the year, SXSW, the very even that launched  Twitter several years ago. And the SXSW Interactive hasn’t even started yet.

Could you imagine if Bing limited search... 

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How to Succeed as an Entrepreneur: “Don’t Take Risks?!”

We hear it time and again; the qualities of a successful startup business leader or successful entrepreneur: “risk taker” – “not averse to risk” – “takes chances” – “will take a gamble in hopes of winning” – “not fearful of uncertainty”, etc. – so much so - that it is ingrained into our thinking.  Risk-taking is inherently what it takes to succeed when starting one’s own business.  Or is it?  A new perspective plays out several examples of successful business billionaire-entrepreneurs who simply buck that trend with clear markers to the contrary.

 

Malcolm Gladwell is nearly always a provocative if not a fascinating read.  After studying a characteristically stimulating recent piece of his in the January 18, 2010 New Yorker titled “The Sure Thing” I learned something new about successful business people, mainly entrepreneurs.

The facts bear out in Gladwell’s research and research cited by other sources whereby countless examples of entrepreneurs are better at calculating the downside and avoiding risk than they are at...

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